• Aperio’s proven management model for brands of FMCG multinationals and our multi-functional experience allows us to guide you along all areas of your business, providing you with a total business solution.
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About Aperio FMCG Consulting

Aperio is a business consulting company focused on accelerating growth of FMCG brands in South Africa and Sub-Saharan Africa.

We understand the challenges FMCG businesses have on a day-to-day basis and guide multi-national companies to achieve greater results in the region.

Our consulting ranges from developing and implementing business building strategies, advising on launch or expansion plans, conducting brand health interventions, rejuvenating orphan brands or implementing growth strategies for Africa.

Through a team of 30 highly capable, multi-functional consultants with significant multi-national FMCG experience, we partner with companies and brands to achieve significant growth in South Africa and Sub-Saharan Africa.

We understand the critical areas of your business from company strategy, brand building, commercial management, supply chain to shopper marketing and CRM.

Our consultants have worked within major multi-nationals, including P&G, Gillette, GlaxoSmithKline, Tiger Brands, Simba, Nestlé, SuperGroup and Coca Cola.

Aperio’s proven management model for brands of FMCG multinationals and our multi-functional experience allows us to guide you along all areas of your business, providing you with a total business solution.

Besides advising on your business strategy, we have expertise in commercial strategy development including route to market and aligning your commercial strategies to the company and brand strategies to deliver results. We also translate these strategies into commercial policy, trade terms and customer initiative plans.

Our experience in marketing - both consumer and shopper marketing - ensures that we can help you drive sales growth.

Aperio believes that the strategy is only as good as the implementation and therefore we can also lead the implementation if required.

For those companies seeking Africa expansion we create the entry strategy and lead the entry into Sub Saharan African countries. And for companies already present we enable you to accelerate your growth across the African continent.