Leanne Griffiths

Leanne Griffiths is an Associate Consultant at Aperio with a specialty in brand marketing and management.

Leanne has over 10 years’ experience in the FMCG sector. She has worked across almost all the brands at Procter & Gamble including their haircare portfolio (Body on Tap, Pantene, Head & Shoulders and Wella), Gillette portfolio (Male & female - Gillette fusion and Venus), babycare (Pampers), femcare (Always), laundry (Ariel) and health (Vicks).

Leanne not only has experience in general brand management but is also a pillar expert in the following marketing disciplines - brand PR, Influencer marketing, corporate communications, branded entertainment, brand trial, sampling, direct to consumer marketing and point of market entry programmes Leanne was one of the first to establish the brand PR and Influencer marketing divisions within P&G South Africa and trained the team in Nigeria to set up the same department. Her brand PR and influencer marketing work in South Africa, was in many cases ‘shared and re-applied’ across other African & European markets.

Leanne is also one of a few individuals that has experience in creating branded reality TV shows such as Body on Tap Pump up the Volume (SABC 3), The Pampers Monday Minute (ETV’s Great Expectations) and ETV’s Momumentaries (P&GProud moms and the Olympics partnership).

Furthermore, Leanne is also one of a few P&G trained experts in brand trial and sampling programmes where she initiated all the trial plans for the well-known successful launch of Ariel into South Africa recently.

Leanne also has experience in running multiple direct to consumer marketing activations and mass scale point of market entry programmes. Her flagship programme was the Pampers new mom campaign which reached over 800 000 new moms annually across government and private hospitals in South Africa.