Thando Ntshinga, Strategic Operations Manager (Advantage) at Aperio

Thando’s expertise lies in Strategic Research, Competitor Analysis and Economic Environmental Analysis. In addition to her analysis experience, she has held posts in Strategic Insights and Customer Engagement, focusing on Below-the-Line marketing of various products across customer segments in the Financial Services sector. Thando worked at First National Bank, Absa and Nedbank.

She graduated with a Bachelor of Economics (BEcon) from Rhodes University in 2008, and has certifications in Agile Project Management, Direct Marketing and Product Management.

After a successful career as an insights consultant, business analyst and Market & Industry Analyst, Thando left the corporate world to consult with Aperio where she focuses on Strategic Research, Competitor Analysis and Talent Management Solutions.

Key Career Achievements Summary:

  • Product development surveys (First National Bank) where she designed customer and internal branch surveys to facilitate and inform new product development.
  • Successful development of new products and redesign of existing products based on customer insights and key findings.
  • Contact Governance Review (Absa) where she managed the review process of the Absa Direct Marketing Policy and Direct Marketing Contact Governance.
  • Existing Customer Management for affluent and Private Clients (Absa) where she was involved in the improvement of customer experience across physical and voice channels and customer engagement initiatives aimed at building loyalty and long term value. Successful launch of Priority Service Model both internally and externally
  • Customer Migration (Absa) She led the migration of customers across business units and customer segments to ensure ‘bestfit’ and value creation.
  • Barclays Values Ambassador (Absa) she supported top leadership at Barclays to embed newly drafted purpose, values and behaviours in support of the TRANSFORM agenda.
  • Nedbank Personal Loans Sales Drive (Nedbank) where she investigated the branch support requirements needed to enhance productivity and improve sales.

Thando is passionate about leadership, business development and public speaking – she holds a certificate in Television Presenting from Media Concepts (SABC).