• The latest happenings, news and press from the dynamic and fast moving world of FMCG.
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NEWS @ APERIO FMCG

NEW SKILLED FMCG CONSULTANT

Aperio grows its team of skilled FMCG consultants

Business consulting firm Aperio has welcomed Sane Mdlalose to its team of expert FMCG consultants.

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Consumer trial is fundamental to new brand & product success

Consumer trial is fundamental to new brand & product success

Launching a brand through consumer trial and sampling is critical to its success within the first year, yet many FMCG companies do not have a clear understanding of consumer trial barriers and drivers.

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Manual Supply Chain Modelling in Excel is Outdated

Manual Supply Chain Modelling in Excel is Outdated

What keeps most Supply Chain Directors awake at night is developing the most optimal supply chain model to drive business performance and meet strategic business objectives. This involves balancing the cost to serve with a supply chain model that will ensure positive impact on the organisations’ bottom line.

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Aperio insights into emerging South African markets

Aperio insights into emerging South African markets.

FMCG companies need to properly understand shoppers and the retail environment in townships in order to successfully build their brands. Recognising that the township market includes informal and independent retailers requires brands to build an effective strategy for servicing them economically. This presentation provides a guide on how to address the issues above and more.

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NEW FMCG CONSULTANTS

Aperio Boosts FMCG Consulting Team with New Associate Consultants

Aperio, a business consulting company focused on accelerating growth of FMCG brands in South Africa and Sub-Saharan Africa, has added two new associate consultants who bring a wealth of marketing/brand management and Shopper Marketing experience to Aperio’s clients.

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NEW CI & WEBSITE

Aperio launches new CI and Website

In a strategic move to create brand awareness and grow its business, Aperio has launched its new Corporate Identity (CI). As a successful business consulting company focused on accelerating growth of FMCG brands in South Africa and Sub-Saharan Africa, Aperio identified a need to grow its own brand.

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