Aperio Press Coverage

The latest activities, updates and press from the dynamic, vibrant and fast moving world of Aperio FMCG Consulting.

Sane Mdlalose joins Aperio as an associate consultant

Sane Mdlalose joins Aperio as an associate consultant

Business consulting firm Aperio welcomes Sane Mdlalose to its team of expert FMCG consultants. Mdlalose joins the team as an associate consultant, specialising in Channel Marketing and Sales.

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Aperio grows its team of skilled FMCG consultants

Aperio grows its team of skilled FMCG consultants

Business consulting firm, Aperio, has welcomed Sane Mdlalose to its team of expert FMCG consultants. Sane joins the team as an Associate Consultant, specialising in Channel Marketing and Sales. Having worked in the FMCG industry for over 18 years she brings to the team a wealth of experience in customer management, channel management, marketing, category management and general management.

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All the media moves

All the media moves

Media Moves… TheMediaOnline’s weekly round up. GREY Group chooses Volcano as its lead agency in Africa. Media24 appoints Neo Momodu as head of corporate affairs.

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Brand Building Part 3: Creating Value vs. Price

Brand Building Part 3: Creating Value vs. Price

Building brands is no easy matter. Brand marketing has never been more challenging, complex and competitive as it is today. This is the final of the series of blogs that outlines the common pitfalls brands make and provides insights on how to go from good to great brand building.

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Brand Building Part 2: Tips for writing a sound creative brief

Brand Building Part 2: Tips for writing a sound creative brief

Building brands is no easy matter. Brand marketing has never been more challenging, complex and competitive as it is today. This is the second in a series of three blogs that outlines the common pitfalls brands make, and provides insights on how to go from good to great in brand building.

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Have a clear brand message, and stay true to it

Have a clear brand message, and stay true to it

Not being true to your brand is critical to build long lasting equity with consumers. Many marketers do not truly understand their brand equity or they execute campaigns that are not true to the brand. Clearly defined brand equities work best.

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Brand Building Part 1: Be true to your brand’s equity

Brand Building Part 1: Be true to your brand’s equity

Building brands is no easy matter. Brand marketing has never been more challenging, complex and competitive as it is today. This is the first in a series of three blogs that outlines the common pitfalls brands make and provides insights on how to go from good to great brand building.

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Retailers spurred on by African consumers

Retailers spurred on by African consumers

Retailers expanding in Africa's fast-growing economies will have to choose their routes carefully, based on relevant market research. But there could be a big prize for those that get it right.

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Tiger Brands terminates Kenya deals

Tiger Brands terminates Kenya deals

The group announced last month that it was acquiring 100% stakes in Kenyan firms Rafiki Millers and Magic Oven Bakeries, which have combined annual turnovers of R350m.

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Tiger Brands terminates Kenya deals

Tiger Brands terminates Kenya deals

Tiger Brands has abandoned its acquisitions of Kenyan flour milling and bread baking businesses, which would have added impetus to its African growth plans.

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Winning advertising creative – You get what you brief

Winning advertising creative – You get what you brief

A brand managers dream, produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer’s eye and galvanising them to rush out to purchase it, unfortunately for most brand managers the more likely scenario is that consumers want to skip past the ad they see on TV.

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Winning Advertising Creative - you get what you brief

Winning Advertising Creative - you get what you brief

A brand managers dream, produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer’s eye and galvanising them to rush out to purchase it, unfortunately for most brand managers the more likely scenario is that consumers want to skip past the ad they see on TV.

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Consumers in Africa enjoy shopping the most — survey

Consumers in Africa enjoy shopping the most — survey

Although they are putting money aside for a rainy day, African consumers are eager to spend simply because buying makes them happy, a report from The Boston Consulting Group (BCG) said on Thursday.

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Consumers in Africa enjoy shopping the most — survey

Consumers in Africa enjoy shopping the most — survey

Although they are putting money aside for a rainy day, African consumers are eager to spend simply because buying makes them happy, a report from The Boston Consulting Group (BCG) said on Thursday.

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African consumer tastes vary

African consumer tastes vary

Fast-moving consumer goods companies looking to grow in Africa shouldn’t assume that tastes and preferences are the same across the continent.

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Private label brands are the biggest threat to FMCG companies

Private label brands are the biggest threat to FMCG companies

Private label brands are no longer a cheap alternative to the FMCG category, they have evolved into exclusive trusted brands that retailers have created, which keep consumers returning to their stores.

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Three things consumer goods companies should know about Africa

Three things consumer goods companies should know about Africa

While multinational consumer goods companies such as Unilever have been operating in Africa for decades, many new entrants are looking to capitalise on the expected growth in consumption across the continent.

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Leader’s Angle

Leader’s Angle

How to grow the business of consumer goods in Africa – this is the topic that Aperio director Michael Wood will unpack at Leader’s Angle event. It is said that, right now, Africa with its one billion consumers is ripe for consumer goods companies.

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Why companies new to Africa should first focus on smaller countries

Why companies new to Africa should first focus on smaller countries

Multinational consumer goods companies are increasingly looking at entering the African market. However, with 54 different countries and around a billion people, deciding which countries or markets to prioritise can be tricky.

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Assume nothing when it comes to the township shopper

Assume nothing when it comes to the township shopper

Many FMCG companies have failed to reach the township shopper effectively due to the assumption that the same rules apply in townships as they do with traditional urban shopping, writes FMCG business consultant, Michael Wood.

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African variety is challenge to global brands

African variety is challenge to global brands

As the world’s second-fastest growing region, Africa’s booming economies have caught the eye of multinationals in search of higher yield. The region is topped only by emerging Asia.

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F-OMO on the streets of Soweto

F-OMO on the streets of Soweto

The consumer will be the real winner in the washing-powder war between Omo and Ariel, writes Thalia Holmes.

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African brands for Africans

African brands for Africans

When it comes to marketing fast-moving consumer goods (FMCG) brands on the African continent, a one-size-fits-all approach does not work. African consumers are looking for locally relevant brands they can connect with, and FMCG companies need to understand consumer sentiment and behaviour to avoid failing in their chosen regions.

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Shopper marketing taps into shoppers’ minds

Shopper marketing taps into shoppers’ minds

In a world where shopper and consumer behaviour is proving to be very difficult to predict, effective and efficient marketing is proving to be increasingly difficult.

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Africa's Allure Irresistible

Africa's Allure Irresistible

As Fast Moving Consumer Goods (FMCG) companies seek the next growth phase for their brands outside of the BRIC (Brazil, Russia, India, China) markets, Africa has become the next springboard. Factors fuelling this include a strong African GDP growth, an increasingly urban and growing middle class, and a strong consumption drive in the African economy.

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Shoppers dictate the future of manufactures and retailers

Shoppers dictate the future of manufactures and retailers

In a world where shopper and consumer behavior is proving to be very difficult to predict, it is becoming increasingly difficult to market effectively and more efficiently to consumers. So says associate consultant at Aperio, Jenny Loomes.

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