Aperio FMCG ConsultingAperio launches new CI and Website

In a strategic move to create brand awareness and grow its business, Aperio has launched its new Corporate Identity (CI). As a successful business consulting company focused on accelerating growth of FMCG brands in South Africa and Sub-Saharan Africa, Aperio identified a need to grow its own brand.

“We started the process late last year and identified key partners to assist us in the process,” says Aperio director, Michael Wood. “This included a CI specialist, Web and SEO company and Public Relations consultant.”

Aperio FMCG CITogether the team has created a phenomenal brand Identity and marketing communications campaign which will elevate the profile and positioning of Aperio in the market.

The launch plan began with the creation of a new brand identity – which included new logo, brand guidelines and corporate collateral - to suit Aperio, which since its inception in 2009 has seen significant growth.

At the same time Aperio worked behind the scenes to differentiate its business and offerings, set communications goals and objectives and develop a marketing communications plan to drive further awareness for the business.

“We have now gone to market with the launch of a new website which is content driven and includes both a blogging and social media component,” says Wood.

“With the breadth and depth of our experienced consultants, we aim to bring thought-provoking content which will add value to FMCG brands in SA and Sub-Saharan Africa."

The company will also be launching a PR campaign and various marketing initiatives which it believes will enable Aperio to achieve key business goals.