NEW FMCG CONSULTANTS

Aperio FMCG ConsultingAperio Boosts FMCG Consulting Team with New Associate Consultants

Aperio, a business consulting company focused on accelerating growth of FMCG brands in South Africa and Sub-Saharan Africa, has added two new associate consultants who bring a wealth of marketing/brand management and Shopper Marketing experience to Aperio’s clients.

Jocelyn Baker

Shopper MarketingJocelyn Baker has 15 years’ experience in Marketing and Brand Management and brings a depth of expertise in developing and implementing strategic marketing growth plans for companies such as Tiger Brands, Adcock Ingram and Edgars Group.

She has worked in many categories including: Groceries, Consumer Health (Personal & Home Care), Grains, Beverages, Snacks & Treats, Healthcare and Home Care.

Jenny Loomes

Jenny Loomes has 17 years’ FMCG experience in companies such as Coca Cola SA, National Brands Ltd, Energizer SA, Fritolay SA (Simba) and ForeGood (Appletiser, Distell, Dulux, Kraft, Sharwoods, Ambrosia, Bioplus, Braun, Canderel & Equal, Pringles, SnackFactory and Whitedent).

Jenny has an in-depth understanding of Category, Shopper and Channel marketing and has successfully managed these functions across all sales and marketing disciplines within FMCG companies.

“We are delighted to have both these highly experienced associate consultants join our team of 30 highly capable, multi-functional consultants who have significant multi-national FMCG experience in South Africa and Sub-Saharan Africa,” says Aperio director Michael Wood.