• Our marketing consultants have all held senior marketing positions in multinational FMCG companies and are experienced and well versed with all aspects of brand building.
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FMCG Marketing & Brand Building

FMCG Marketing & Branding

Consumer Marketing

Aperio offers full consumer marketing and brand building consulting services. Our marketing consultants have all held senior marketing positions in multinational FMCG companies and are experienced and well versed with all aspects of brand building.



Brand Building

Aperio can assist you in all of areas of your marketing and brand building notably developing a strong brand strategy or performing a complete brand health assessment that examines all aspects of the brand, including who your consumers are and how to assess and improve awareness, penetration, loyalty, trial.

Our methodology includes evaluating whether your brand and product is meeting consumers’ needs, your brand equity pyramid and its fit. We examine your product, packaging, pricing, sizing and promotional strategy and execution to ensure it is the right one, making interventions where necessary.

Aperio has had a major impact on organizations through our ability to design and execute innovations that achieve significant impact.

Brand Design

The Aperio teams develops brand design and product solutions they are well versed in how to create and execute successful marketing campaigns above and below the line.

Capability

Aperio can assess the capability of your marketing function and put in place a program to address the areas of opportunity.

Innovation Cycle

We have often found that brand owners don’t achieve the results they want with new product innovation and initiatives. Aperio has had a major impact on organizations through our ability to design and execute innovations by introducing a robust system and process of planning and execution which achieves significant impact.