• Our strength lies in our ability to enable sales organisations to achieve their goals.
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Sales & Customer

FMCG Sales & CustomerAperio’s team of sales consultants have worked across all sales areas in FMCG. Our strength lies in our ability to enable sales organisations to achieve their goals.



Commercial strategy

Aperio develops and aligns commercial strategies to company and brand strategies to deliver results; this translates into commercial policy, trade terms and customer initiative plans. In the area of commercial policy and trade terms we have assisted organisations to evolve their trading policies from unconditional, historical, unfair terms to menu based, conditional trading terms.

Route to Market

Aperio has completed several successful route to market projects that have enabled sales organisations to improve the efficiency and effectiveness of how they bring their products to market. We have achieved dramatic results in-store execution, distribution, share of shelf, promotional execution leading to sales and market share growth.

Field Force Execution

Aperio consults in field sales force design, 3rd party sales and merchandising service level agreements, KPIs, cycle brief process and execution.

Mass Market Distribution

Aperio also has extensive experience via our route to market work building effective bottom end distribution solutions in both South Africa and Sub-Saharan Africa.

Trade and Customer Marketing

Aperio has extensive expertise in assisting companies build the right customer marketing organization and can consult in all areas of building trade and customer marketing plans based on shopper insights that appeal to customers by addressing the category needs.