• At Aperio we know that Shopper Marketing is about creating a strategic long-term relationship that cements more engaging relationships with shoppers at the Point of Purchase or “The first moment of Truth”.
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Shopper Marketing

At Aperio we know that Shopper Marketing is about creating a strategic long-term relationship that cements more engaging relationships with shoppers at the Point of Purchase or “The first moment of Truth”.

 

FMCG Shopper MarketingThe shopper’s journey to the store and towards that “moment of truth” is where all the dots need to be connected. Shopper Marketing is the science of connecting the dots between consumers, shoppers, and customers, with the added benefit of providing your retail partners with unique offerings that differentiate the in-store experience for the shopper from other channels and grow their overall category.

Shopper Marketing is the Glue

We understand that Shopper Marketing is the glue in an integrated marketing approach and is the result of total alignment by the whole organisation. We therefore assist companies to establish long-term, loyal, committed, engaging relationships with shoppers and also provide guidance on achieving total alignment between the various sales and marketing functions in an organisation.

We understand that Shopper Marketing is the glue in an integrated marketing approach and is the result of total alignment by the whole organisation.

Shopper Choices

Shopper Marketing at its heart requires a holistic understanding of all existing consumer and sales data available within a consumer goods company or through shopper research. Traditionally marketing invests substantially in understanding the consumers’ needs and how they perceive their brands. It is also imperative to understand shoppers’ choices and what influences those choices.

Shopper Marketing Services

Through research and our extensive Shopper Marketing experience we help you to identify unique consumption opportunities relevant to the brand’s growth opportunities; identify the shoppers whose behavior will support these consumption opportunities and the channels (outlets) where this behavior can be influenced; identify the relevant marketing mix to influence shopper behavior; and identify the budget required.

Our consultants will:

  • Segment shoppers – with an understanding that not all shoppers are the same
  • Create a tailored approach in the quest to develop shopper solutions that will create a demand for your brands
  • Identify how to deliver shopper value for your brand
  • Identify cross category merchandising opportunities and logical adjacencies in store that address the shopper’s needs
  • Maximise opportunities to build basket size